BBC responsive news
The accelerated pace of innovation in mobile technology is posing an ever increasing set of challenges to the BBC and many other large organisations.
Historically, the BBC has had a strategy of commissioning native apps for each new platform released, a stance that has become unsustainable for many public service providers with an obligation to serve content of equal quality to all platforms.
I used the UI prototype below to sell the idea of responsive design to stakeholders across BBC News & Future Media. This resulted in the BBC investing in a stable & sustainable platform that will be able to provide content to any connected device with a web browser.
- Product design & evangelism, audience analysis, UI design, information design, rapid prototyping
This UI design started from the core layout principles of the current BBC News desktop website, but optimises the information density and legibility for a more relaxed, lean back browsing behaviour.
The mobile OS landscape
Screen resolutions for BBC News
Graphic that collates analytics records of devices used to browse the current BBC News websites. Expressing the information in this way made it a lot easier to decide on rational breakpoints where the layout should switch between optimised layouts for smartphones, tablets and desktop.
Early UI prototype
I used this rough and ready UI prototype to sell the idea of responsive design to various stakeholders across BBC News and Future Media. Until this point the BBC had a reactionary strategy of commissioning native apps for each new platform released, but due to the rapid pace of OS innovation in mobile and the corporation's public service obligation to serve content of equal quality to all platforms, this had rapidly become financially unsustainable. Responsive web design allows the BBC to invest in a relatively proven, stable & sustainable platform that will be able to provide content to any connected device with a web-browser.