Mark Hurrell

Interaction Designer

BBC responsive news

The accelerated pace of innovation in mobile technology is posing an ever increasing set of challenges to the BBC and many other large organisations.

Historically, the BBC has had a strategy of commissioning native apps for each new platform released, a stance that has become unsustainable for many public service providers with an obligation to serve content of equal quality to all platforms.

I used the UI prototype below to sell the idea of responsive design to stakeholders across BBC News & Future Media. This resulted in the BBC investing in a stable & sustainable platform that will be able to provide content to any connected device with a web browser.

Product design & evangelism, audience analysis, UI design, information design, rapid prototyping