Mark Hurrell

Interaction Designer

BBC News mobile website redesign

In a world where BBC audiences have an ever increasing variety of viewing experiences, familiarity between platforms can be hard to find. In the past, creating parity between those platforms has been costly and hard to implement - given the number of devices BBC is required to support.

This project, which is currently underway, utilises responsive design for the first time at the BBC to create an optimal mobile reading experience that scales across multiple devices. Low-end mobiles, smartphones, tablets will be targeted initially, with new 'layers' of the design added to optimise for desktop & IPTV added over time - eventually migrating traffic completely from the current desktop website.

Year
2011
Role
Product development, UI design, information design, responsive HTML & CSS patterns