Mark Hurrell

Interaction Designer

BBC GEL2 concepts

The primary reason for a grid is to organise content. It's secondary purpose of making that content re-usable though, is all too often overlooked.

The current BBC grid was based on a desired visual outcome, and is now struggling with the practical reality of the increasingly diverse content the organisation needs to present.

This self-initiated project utilised elements of BBC GEL to develop a flexible and sustainable grid system to accommodate component re-use and cater for increasing smartphone & tablet audience.

This project lead an increased awareness of the need to re-use components and a more prominent role of early stage product design across the BBC.

Systematic interface design