'Identity' can sometimes be hard to define. It's a complex mix of how we talk, what we think, our history, hopes, dreams and taste. Just as it is with ourselves, the identity of an organisation is about more than just looks.
This project developed an identity that went beyond simply defining a brand guideline, rationalising the usability of interactions, or defining a language style to create a single, distinct BBC identity across all platforms.
- Systematic interface design, screen typography, prototyping
Typography is key
Working alongside Lead Designer Dan Shallcross I conceived and promoted the idea that GEL should abandon the graphical flourishes of previous BBC designs and instead utilise decisive, simple typography and flat planes of colour to complement it's content, rather than compete with it. This creates a much calmer consumption environment for users, and gives increased emphasis to interactive elements. The reduction in stylistic complexity also allowed GEL to easily transition to designs for mobile devices and IPTV.
GEL styleguide (by Research Studios)
I designed and promoted the modular baseline and typography scale, which was further developed by Research Studios into the core of GEL. Using the proportions of the typeface itself (Helvetica/Arial), the scale defines an extended set of type sizes, allowing typographic details and lockups to be flexibly scaled from small to large sizes whilst maintaining their relative proportions and spacing.