Mark Hurrell

Interaction Designer

BBC GEL

'Identity' can sometimes be hard to define. It's a complex mix of how we talk, what we think, our history, hopes, dreams and taste. Just as it is with ourselves, the identity of an organisation is about more than just looks.

This project developed an identity that went beyond simply defining a brand guideline, rationalising the usability of interactions, or defining a language style to create a single, distinct BBC identity across all platforms.

Year
2009—2010
Role
Systematic interface design, screen typography, prototyping